Functional and style-conscious, Northern’s first furniture collection debuted at Stockholm Design Week in February and included pieces by 16 designers from seven countries.
Although living spaces are shrinking, Northern’s multipurpose pieces can be a valuable addition to any interior – flexible, offering chic storage solutions, crafted from natural materials and embodying understated luxury. Isn’t that what everyone wants? We ask the Norwegian brand’s CEO and co-founder, Ove Rogne.
We spent a lot of time discussing the mood we wanted to convey with Northern, and identifying the colours, materials and traditions at the heart of Nordic design. Bold shapes combine with beauty, functionality, simplicity, natural materials and genuine craftsmanship. Furthermore, we wanted to make products with an understated luxury. The luxury lies in the fact that these are fine objects of good quality with high comfort.
Functional and style-conscious, Northern’s first furniture collection debuted at Stockholm Design Week in February and included pieces by 16 designers from seven countries. Although living spaces are shrinking, Northern’s multipurpose pieces can be a valuable addition to any interior – flexible, offering chic storage solutions, crafted from natural materials and embodying understated luxury. Isn’t that what everyone wants? We ask the Norwegian brand’s CEO and co-founder, Ove Rogne.
We spent a lot of time discussing the mood we wanted to convey with Northern, and identifying the colours, materials and traditions at the heart of Nordic design. Bold shapes combine with beauty, functionality, simplicity, natural materials and genuine craftsmanship. Furthermore, we wanted to make products with an understated luxury. The luxury lies in the fact that these are fine objects of good quality with high comfort.
A large part of the population in many countries lives in urban areas – in city apartments and small spaces. While we didn’t create a collection only for small homes, we did want to ensure that some of our products could work for people with limited space while adding elements of beauty and functionality.
There are some items that work particularly well in small homes. Daybe is a soft and warm sofa, but can be easily changed into a sofa bed at night. Frame acts as a sculptural piece on the wall that can also be a clothing rack or hanger when opened outwards. Camp is a small, round kitchen table that’s large enough for dinner parties for four, while the Pal stool is multifunctional as a small side table when delivered with the veneered top, stackable if you need to create space and an overall space-saver when standing alone, as it’s quite tiny.
At Northern, we create objects to play around with and to use as tools to create good settings. Additionally, we want people to cherish their products for a long time and to stop buying non-durable objects that destroy the planet. We also take into consideration that people move more than before, and provide products that are easy to disassemble and flat-pack. All these aspects fit the users’ needs, so they can adapt the product to their situations and desires.
