The Willow, a boutique residential development located at 201 East 23rd Street in Gramercy, has officially hit the market starting at HK$9,559,000.

Designed by COOKFOX Architects, the 19-story building combines historic architectural influences with modern design, offering a new opportunity for luxury living in Downtown Manhattan.  

Positioned just two blocks northeast of Gramercy Park, The Willow features a red brick masonry façade accented with black metal and arched windows, reflecting the architectural character of the neighborhood. The design also incorporates private setback terraces and loggias, which add both aesthetic appeal and functional outdoor living spaces.  

Inside, The Willow offers one- to four-bedroom residences, including four half-floor penthouses and a full-floor penthouse. The interiors, designed by Rockwell Group, are crafted to balance contemporary elegance with functionality. Each home features white oak flooring, kitchens with quartz countertops and Miele appliances, and bathrooms with Ice Grey stone finishes and Waterworks fixtures. Many residences also include private outdoor spaces with expansive views of the Manhattan skyline, further emphasizing the seamless blend of indoor and outdoor living.  

The building’s amenities have been designed to enhance residents' lifestyles, providing spaces for wellness, entertainment, and leisure. A fitness center with a sauna supports healthy living, while a cinema and a speakeasy-inspired lounge called the Mermaid Room cater to social gatherings. The Hearth Room, featuring a travertine fireplace, serves as a cozy communal space, while the Gramercy Room doubles as a music lounge complete with instruments, a vinyl collection, and a recording studio. Families will appreciate the nautical-themed children’s playroom, and outdoor spaces include a landscaped rooftop terrace and a central courtyard visible from many of the residences. Additional features include bike storage, private storage options, and two rooftop cabanas that are available for purchase.  

The Willow’s location places it at the intersection of Gramercy, Flatiron, and NoMad, offering residents access to a wide range of restaurants, shops, and cultural destinations. Nearby green spaces like Madison Square Park and Union Square Park further add to the appeal, while ample transportation options ensure seamless connectivity to the rest of Manhattan and beyond.  

Construction of The Willow is underway and is expected to be completed by the third quarter of 2026. Prices starting at about HK$9,559,000 (US$1,225,000) for one-bedroom residences. 

Photography: Naftali Group