Luxury brands are brewing up a new Asia expansion strategy — coffee shops.

While we were busy obsessing over their latest handbag drops, luxury brands quietly became the hospitality moguls we never knew we needed. From Louis Vuitton's café inside Frank Gehry's architecture to Prada's first coffee shop in Asia, 2025 proved that when fashion does food, it's nothing short of spectacular.

Le Café Louis Vuitton Seoul
Housed in Frank Gehry's architectural masterpiece

Opened last month, Louis Vuitton's Seoul flagship café sits within Frank Gehry's striking glass building, inspired by 18th century Korean architecture. Chef Anthony Yoon creates a menu that blends Korean culinary traditions with French techniques, reflecting the maison's cross-cultural approach to luxury. The afternoon tea service has become a sought-after experience among Seoul's fashion crowd, featuring pastries that showcase the same precision found in Louis Vuitton's craftsmanship.

Address: 454, Apgujeong-ro, Gangnam-gu, Seoul, Korea

Armani/Caffè Beijing
Giorgio Armani's first restaurant venture in China

Spanning 350 square meters across two elegant dining rooms, the Armani/Caffè in Beijing marks the Group's first foray into China's culinary scene. Opened in February 2025, the café embodies Armani's signature aesthetic, blending contemporary lines with touches of retro glamour. Light blue and gilded wallpaper, adorned with iconic palm motifs, creates an atmosphere of understated luxury, perfectly capturing the brand's sophisticated style.

Address: No. 1 Jianguomenwai Street, 3rd Floor, China World Mall South District, Beijing

AP Café Singapore
Audemars Piguet's inaugural café concept within a historic Singapore landmark

The Swiss haute horlogerie manufacturer has created something entirely unique – a dining experience that celebrates both watchmaking precision and culinary excellence. Set within Raffles Hotel's storied Bar & Billiard Room, the space honors the building's 1896 heritage while introducing contemporary Swiss-Singaporean fusion cuisine. With only 12 intimate seats plus an outdoor terrace, exclusivity is guaranteed. The café serves as a gateway to Audemars Piguet's larger AP House, where timepieces and gastronomy unite in unprecedented harmony.

Address: 1 Beach Rd, Bar and Billiard Room, Raffles Hotel, Singapore 

Prada Caffè Ion Orchard, Singapore
The first Prada café in Asia

Inside Prada's renovated Singapore flagship, signature green velvet meets the iconic black-and-white checkerboard flooring that mirrors the brand's original 1913 Milan boutique. Custom Japanese Celadon porcelain bearing Prada's triangle motif serves everything from morning cornetti to evening negronis, while the curved glass facade offers prime Orchard Road people-watching. The pastry display rivals any museum collection, each creation wrapped in biodegradable packaging that's as thoughtfully designed as the handbags upstairs.

Address: 2 Orchard Turn, ION Orchard, Singapore