Curated by the Milanese architecture studio Vudafieri-Saverino Partners, the boutique showcases the fashion house’s latest furniture collections and evokes the great Versace residences.
The space covers an area of over 500 square metres right in the heart of Via Durini, the city’s main destination for luxury design. Produced and distributed in partnership with Luxury Living Group, the label’s new creations are showcased in a distinguished historic palazzo, whose architecture evokes the elegance of the Versace residences.
An important aspect of the design is the duality of classical and contemporary. The elegant and historic Via Durini residence is particularly well-suited to this polarity: the palazzo’s classical architecture is combined with elements that refer to contemporary codes.
Vudafieri-Saverino has created a unique and iconic concept that showcases the Versace Home collection, designed by Ludovica and Roberto Palomba in collaboration with Donatella Versace, and that provides a template for the brand’s future showrooms.
The exterior of the palazzo features a stunning facade with majestic Ionic columns topped with statues depicting the Arts. A magnificent set of LED-illuminated steps leads the visitor inside. Spread across two floors, the layout of the boutique resembles a home and features an entrance, hallway, dining room, study, long corridors and a master suite with bedroom and sitting room.
A homage to Versace’s irreverent, provocative spirit, this interruption in flow is also a feature of the corridors, where alternating gloss and matte marble flooring is manipulated to create a remarkable sense of contrast. The curtains are another stunning feature: mesh panels have replaced fabric to provide a nod to industrial style and pay homage to Versace’s ongoing exploration of textiles.
