Swarovski lifts the curtains on its new retail concept, dubbed New Retail Landscape, at Times Square Hong Kong.
Hot on the heels of the opening of its first and largest Asian flagship store in Shanghai last year, Swarovski has unveiled the first New Retail Landscape store in Hong Kong. The idea is to immerse visitors in a sensational space wherein they can discover an array of tantalising crystal treasures.
Clad in the brand’s signature blue tone, the Times Square store invites each visitor to live out a unique experience in a candy-like dreamscape filled with a full spectrum of jewelry, watches, figurines, and accessories. Mesmerising metallic finishes, fluted glass, chrome and silk touches weave throughout the space, with myriad octagons adorning the walls in a breathtaking display of lifestyle products and pattern.
The new store will be the first in a series of five to be opened across the city. Represented by a combination of five colors – white, pink, green, blue, and yellow – each will pay homage to the shimmering beauty of crystal.