Design firm hoo creates a space that breaks all the rules.

In a recent design project for a young couple and their two cats, YC Chen, hoo’s founder and creative director, took an unconventional approach. “Common wisdom tells us to use light colours. But we did the opposite in this flat because, frankly, it’s really boring to follow the rules.” When deciding the course of how to design a small home, many resort to the standard advice: white walls, collapsible furniture and interiors packed with light-reflecting surfaces to make the space appear larger. But there are many other great ways to maximise space without being so obvious.

The clients had been long-time fans of hoo after having seen their projects in local publications – and they were very open-minded when accepting new creative concepts for the design of their home. To make the space feel contemporary and liveable, the hoo team adopted a palette of flattering pastels and approachable Scandinavian designer furnishings. It’s a look that’s been embraced by hoo in many of their projects, particularly in smaller homes. “About five to six years ago, we suggested that our clients look closely at the Scandinavian aesthetic, especially those with smaller units,” recalls YC. “I like minimal, but it’s not very realistic unless you lead a really minimal lifestyle. With the Scandinavian school, it’s a pared-back look but with a human touch. It’s cosy and features interesting details, seen in the materials and colour choices. All of our projects really aim to convey a human touch.”